Magazine B - Havaianas

Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form that also looks great on the coffee table. Issue 18 highlights the quintessentially Brazilian sandal brand Havaianas, who created its first pair of flip-flops in 1962: “The name came from a Portuguese word meaning 'HAWAIIANS' and the design idea was inspired by Zori, typical Japanese sandals. Yet the Brazilian sandal brand has evolved to deftly infuse the culture and inspiration of its home, Brazil. Havaianas is filled with fascinating stories behind a dramatic transformation it has made – from a sandal maker targeting working class to a go-to brand for fashionistas today.”